Working with Danny MacAskill, Vision Ramps were brought in to design and construct a giant loop on the River Thames for the promotion of Microsoft's virtual assistant, Cortana.
At a monumental 5 metres, we helped Danny successfully ride one of the world’s largest loop-the-loop challenges ever. The circular shape was a nod to the Cortana's iconic logo, and we illuminated their signature blue halo in front of one of London’s most iconic landmarks, the London Eye, all whilst afloat on the River Thames.